Tim Newman, Campaigns Assistant, International Labor Rights Forum
As we've mentioned here before, Bridgestone is getting ready for a big advertising blitz during this year's Super Bowl. They are the title sponsor of the halftime show (in 2008 AND 2009) and are also airing two commercials starring Richard Simmons and Alice Cooper. They are even trying to capitalize on pre-game buzz by putting a "sneak peek" of their commercial online (you can check it out here -- and be sure to add comments about Bridgestone's abuses in Liberia)
The increased spotlight on Bridgestone has also raised questions about their rubber plantation in Liberia. Dave Zirin, a great sports journalist, wrote a piece in the Los Angeles Times about Firestone's deal with the NFL (and exploitation of Liberia) and Firestone Natural Rubber Company CEO, Dan Adomitis, wrote a response with is usual PR spin. Luckily, Zirin got a chance to respond too.
Keep reading to read both pieces -- you can also read and comment at the LA Times website.
Firestone: Helping or hurting Liberians?
While I'm sure Dave Zirin's concern for the people of Liberia is sincere, his recent opinion piece regarding Firestone Natural Rubber operations contains a host of unfounded allegations and paints an unfair picture of the situation in Liberia.
It is important to set the record straight.
Firestone has a long-standing partnership with the Liberian people that is built on mutual respect. We are working very hard to help the Liberian people recover from a devastating civil war that claimed as many as 300,000 lives and destroyed the country's infrastructure and social services. Let me address Zirin's points head on.
First, the International Labor Rights Fund has brought a lawsuit against the Firestone Natural Rubber Co., but the fact of a filing does not mean that the claims contained in a lawsuit are truthful or accurate. Zirin should have mentioned that last June a federal judge dismissed outright 11 of the 12 charges brought by the ILRF. Firestone will continue to defend itself against these allegations, and we will not allow this litigation to distract us from the important work we do in Liberia.
Second, Firestone Natural Rubber has a zero-tolerance policy against child labor. Our policy of hiring only workers who are at least 18 years of age actually exceeds the Liberian labor law requirements by two years. Firestone does not hire or employ anyone under 18 and has a strict zero-tolerance policy against child labor that also prohibits parents from bringing their children to work. Employees who violate the policy are subject to dismissal.
Third, the average work day for a tapper at the Firestone operation is about eight to 10 hours, not the 21 Zirin cites in his opinion piece. That number is based on an off-the-cuff, imprecise comment I made during a live interview conducted by "Inside Africa." I was speaking conversationally, not literally, about the short time it takes to tap a rubber tree. The reference was turned into a crude (and false) math calculation in the production booth, and then I was not given an opportunity to clarify that comment on the air. The ILRF was irresponsible to continue to claim the figure as fact.
Fourth, Firestone is currently making a substantial investment to construct a new wastewater treatment plant to ensure that any water discharged from our operations will be re-routed away from the Farmington River, through equalization and clarification tanks, and into constructed wetlands for treatment. This project is now under construction and will meet the environmental standards for water quality in the United States or any other developed country.
Fifth, we are committed to protecting the health and welfare of our employees. Firestone Liberia uses common fertilizers and other products to nurture the trees. These products are used in a safe and effective manner. We will continue to operate in a manner that focuses on and improves the safety and health of our employees and our Liberian neighbors.
Sixth, the Firestone Agricultural Workers Union of Liberia does have a newly elected leadership. There was a legal challenge to that election by another faction of the union (not by the company), and a lower court nullified the election results. The matter was then appealed by one group of the union to the Liberian Supreme Court, which overruled the lower court. As we fully respect the rule of law, we stated publicly that we would recognize whichever representative group was ultimately successful before the Supreme Court. Now that the Supreme Court has ruled, we stand ready to negotiate with new union leadership to reach a labor agreement that's in the best interest of both sides. In fact, the first meeting with the new union leadership has already occurred.
Finally, even Firestone Liberia's lowest-earning workers receive more than three times the monthly average wage of other Liberian workers. Employees are paid regularly — in U.S. dollars — and are provided many other benefits, including vacation, pensions and healthcare fully paid by the company. We believe so strongly that the best place for children is in school that we currently operate 23 schools, including a high school, with approximately 15,000 students who attend free of charge.
We are proud that our sister company is sponsoring the Super Bowl halftime show. The show is at the center of a game that is the pinnacle of sporting events. But we play the game of our lives every day just to keep our people safe in Liberia. Firestone is one of a handful of companies that have remained in Liberia despite the widespread chaos that followed a bloody, devastating war. We're working side by side with the Liberian people to help rebuild their country and their economy. Despite difficult and dangerous circumstances, we're making real progress. It is painful to face such unjustified criticism when you know how hard you're working to make things better. We will continue to do the right thing for our friends in Liberia. We encourage Zirin to visit our Liberian operations and witness this progress for himself.
Dan Adomitis is president of the Firestone Natural Rubber Co.
I suppose I should thank Dan Adomitis for believing that my concern for workers in Liberia is sincere. However, I don't believe that Mr. Adomitis holds the moral authority to judge anyone's concern or, for that matter, their sincerity.
Adomitis writes that my piece contains "a host of unfounded allegations" regarding his company's alleged practice of child labor and environmental degradation. Far from unfounded allegations, affidavits are readily available from child laborers who toiled on the Firestone plantation. Their heartbreaking testimony has never been disputed. And despite a heavy dose of clever corporate spin, his response challenges absolutely none of the essential points of my piece.
He writes, "Firestone Natural Rubber has a zero-tolerance policy against child labor." No one doubts that this is official policy. The problem is that, according to the affidavits, this policy isn't worth the paper it's printed on. Families are enlisting their spouses and children while the overseers at the plantation look the other way. This has been documented extensively. The affidavits recently filed in the advancing lawsuit detail instances of Firestone managers encouraging workers to bring their children to work and sending them running if cars or photographers approach.
This gap between policy and reality continues as Adomitis writes that "the average work day for a tapper at the Firestone operation is about eight to 10 hours, not the 21 Zirin cites in his opinion piece." Once again, I don't doubt for a second that this is in the employee handbook. But that doesn't match the stubborn reality on the ground. Because of the onerous quotas, and the 50% reduction in wages if quotas are not met, an eight to 10 hour work day just doesn't meet reality. Most work 12 hours, and in the affidavits, there is sworn testimony that even some children work from 4 a.m. to 4 p.m.
But it's on the environment that Adomitis really tips his hand. His letter is simply not a serious refutation but an exercise in PR. Firestone's wastewater treatment plant comes after 81 years of dumping toxic waste into rivers used by the Liberian people for bathing, fishing and drinking. Now the area around the Farmington River is home to a host of health problems. The meticulously documented truth is that toxic-waste dumping has been regular practice for years. The fact that the Liberian Environmental Protection Agency — a government organization — cited Firestone is particularly damning, given the very sweet relationship between Firestone and the government.
In conclusion, Adomitis writes that "even Firestone Liberia's lowest-earning workers receive more than three times the monthly average wage of other Liberian workers. … We believe so strongly that the best place for children is in school that we currently operate 23 schools." Notice Adomitis ducks the fact that if quotas aren't met, that wage advantage goes down the tubes. Also, according to the ILRF, "only people born on the plantation grounds are eligible [to attend these schools]. To prove eligibility, one must produce a birth certificate that can only be produced with exorbitant fees also charged by the plantation."
At long last, either child labor is used or it is not. This is not officially denied once. There is a reason for this. We should take moment to think about it during this Sunday's halftime show.
Dave Zirin is the author of "Welcome to the Terrordome: The Pain, Politics and Promise of Sports."