Tim Newman, Campaigns Assistant, International Labor Rights Forum
This week, Cadbury announced plans to achieve Fair Trade certification for Cadbury Dairy Milk by the end of summer 2009. This announcement is HUGE because Cadbury Dairy Milk is the top selling chocolate bar in England and it's as iconic as the Hershey bar or M&Ms are in the US. Cadbury estimates that the deal will triple cocoa sales for Fair Trade certified farmer cooperatives in Ghana and open up new Fair Trade opportunities for more farmers. According to the announcement, the immediate plans for Fair Trade certification apply only to Cadbury Dairy Milk for the British and Irish markets, but Cadbury will consider expanding its Fair Trade program.
Cadbury's Fair Trade plan means that millions of consumers in the UK will now be supporting Fair Trade cocoa cooperatives, like Kuapa Kokoo, in Ghana. It also shows that a major chocolate company can indeed commit to fair trade for the mass market. For years, ILRF has been demanding that major US chocolate companies commit to Fair Trade cocoa. So the question now is who will be next? Let's continue to build pressure on major US chocolate companies like Hershey, Mars and Nestle to follow Cadbury's lead.
What do you think about Cadbury's announcement? You can let Cadbury know your thoughts by leaving a comment on their blog here. Also, don't forget to participate in ILRF's latest e-mail campaign to Nestle, Hershey and Mars by clicking here.
ILRF just put out a press release today along with Global Exchange about Cadbury's announcement which you can see online here.
Here are some more reactions from around the world: